Privacy Policy

Last updated: August 21, 2026

This Privacy Policy explains how personal information is handled when you visit purrewhisker.com or submit a business enquiry.

1. Website operator

This website is operated by West Lead Marketing Sdn Bhd (registration number 202301040170) for the PurreWhisker B2B pet-products brand.

For privacy enquiries, contact hello@purrewhisker.com.

2. Purpose of this website

purrewhisker.com is a business-to-business information and enquiry website. It does not currently provide customer accounts, online checkout, payment processing, AI-based decision-making, or consumer profiling.

3. Information we may collect

When you voluntarily contact us or submit an enquiry, we may collect information such as:

  • Your name and business name.
  • Your business email address and telephone number.
  • Your country or market.
  • Product, volume, packaging, shipping, distribution, wholesale, or private-label requirements.
  • Information you include in messages or documents sent to us.

Please do not submit sensitive personal information through the website.

4. Technical information

Our hosting and security providers may process limited technical information needed to deliver and protect the website, such as:

  • IP address.
  • Browser and device information.
  • Request date and time.
  • Pages requested.
  • Security, diagnostic, and server-log information.

The website may store a local theme preference in your browser. We do not use this preference to identify you.

If analytics are introduced in the future, this Policy and any required consent mechanism must be updated before non-essential tracking is enabled.

5. How we use information

We may use information to:

  • Respond to business enquiries.
  • Assess product, wholesale, distribution, logistics, or private-label requirements.
  • Prepare quotations or requested commercial information.
  • Maintain business correspondence and records.
  • Protect the website and prevent spam, fraud, abuse, or security incidents.
  • Meet applicable legal, regulatory, accounting, or compliance obligations.

Submitting an enquiry does not create a sales contract or guarantee product availability.

We process information where necessary to respond to your request, take steps toward a potential business transaction, operate and secure the website, comply with law, or pursue legitimate business purposes that do not override applicable privacy rights.

Depending on your location, applicable privacy laws may include Malaysia’s Personal Data Protection Act, Singapore’s Personal Data Protection Act, and relevant United States or Canadian privacy laws.

Rights vary by jurisdiction and may include requesting access, correction, deletion, withdrawal of consent, restriction, or information about how personal data is used. We may need to verify your identity before responding.

7. Sharing and service providers

Information may be processed by authorized personnel and service providers supporting hosting, security, communications, email delivery, document handling, or professional compliance.

We do not sell personal information. We do not disclose enquiry information to unrelated parties for their independent advertising.

Information may be disclosed where required by law, lawful process, regulators, professional advisers, or to protect legal rights and website security.

8. International processing

Because PurreWhisker supports regional and international B2B enquiries, information may be processed in Malaysia, Singapore, or another country used by an approved service provider or the relevant transaction team.

Where required, reasonable contractual, organizational, and technical safeguards will be applied.

9. Retention

We retain enquiry and business correspondence only for as long as reasonably necessary for the enquiry, potential or completed transaction, dispute handling, security, accounting, or legal obligations.

Retention periods may differ according to the nature of the record and applicable law.

10. Security

We use reasonable administrative and technical safeguards. However, no internet transmission or storage method can be guaranteed completely secure.

Do not send confidential formulas, payment-card information, passwords, government identification numbers, or other sensitive information through a general enquiry form.

11. Children

This website is intended for business users and is not directed to children. We do not knowingly request personal information from children.

Links to third-party websites are governed by those parties’ own policies. We are not responsible for their independent privacy practices.

13. Changes to this Policy

We may update this Policy when our website, service providers, enquiry process, or legal obligations change. The updated date will appear at the top of this page.

14. Contact

For privacy requests or questions:

hello@purrewhisker.com